High Yibo Media
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Independent · Vendor-neutral · Senior-led

The independent programmatic
yield & media advisory

High Yibo Media helps publishers and advertisers get more from their ad stack — through yield audits, supply-path optimization, and measurement that survives the end of the third-party cookie.

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Expertise across the programmatic ecosystem

Header biddingSupply-path optimizationCTV & video Identity & measurementAd operationsFirst-party data
What we do

Four ways we move your numbers

Focused, senior-led engagements across the full advertising lifecycle — from stack architecture to measurement.

Ad stack strategy

Design the right SSP, DSP, and data infrastructure for your business — no vendor bias.

Yield optimization

Header bidding audits, floor tuning, and auction logic that lift publisher RPMs.

Media buying & ROAS

Programmatic buying, creative testing, and funnel analysis that cut wasted spend.

Cookieless measurement

Privacy-first attribution and first-party data strategy ready for the post-cookie era.

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Our approach

Senior operators, not a junior team.

Every engagement is led by a principal with 10+ years in programmatic and ad operations. We work alongside your team, transfer knowledge, and leave behind systems — not dependencies.

  • Independent and vendor-neutral — we never take commissions from ad tech vendors.
  • Measurable outcomes defined upfront, reviewed weekly.
  • Knowledge transfer built into every deliverable.

A typical 6-week yield engagement

What happens after you book a call.

Week 1Stack & data audit
Week 2–3Implementation
Week 4–5Tuning & testing
Week 6Report + handover
Industry evidence

What optimization actually delivers

Published research and platform case studies — the numbers behind what yield and measurement work can achieve.

AdMonsters research

Header bidding lifts average CPM by ~20%

An industry-wide study of the yield impact of header bidding adoption.

+20%
average CPM
PubMatic case study

Media company raises CPM 50% with header bidding

A published case study on an entertainment and news media client.

+50%
average CPM
Playwire case study

Education publisher reaches 168% higher CPMs

A published case study on supply quality and demand optimization.

+168%
CPM increase

See the full evidence

Insights

Latest thinking on AdTech

Actionable analysis — not recycled press releases.

Ready to see what your ad stack is leaving on the table?

Book a free 30-minute consultation. We'll review your current setup and tell you — honestly — whether we can help.

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